Maxibon launches its biggest innovation ever... Maxibon Waffle On. 

The Aussie favourite Maxibon as launched its biggest shake up with the release of Maxibon Waffle On.  Maxibon's facelift is breaking the mould with tradition and taking inspiration from a breakfast fave, the waffle. 

In an exciting first for the brand, the launch of Maxibon Waffle On will see the iconic biscuit end transformed (we think upgraded!) to two big, sugar-dusted, mouth-watering waffles. 

"We know how much Australians love Maxibon, it's become a staple in so many Aussie freezers. Maxibon is all about being 'born different' and we all know our consumers love different and love bold," Head of Marketing at Peter's Ice Cream, Andrea Hamori, said.

"So, we are extremely excited to be launching Maxibon Waffle On, our biggest innovation to-date. Not only have we transformed the biscuit end for the first time ever, but we're pushing the breakfast boundaries giving our fans a Maxibon take on brekkie they can enjoy anytime, anywhere."

Want to join the family? Sign up to our Kidspot newsletter for more stories like this

RELATED:  Waffle checkers: Edible board game

RELATED: Dad’s ice cream ranking that will divide the nation

RELATED:  How to make ice cream slice

Not only has the biscuit been replaced but the chocolate gets a revamp too. Coating the signature sweet vanilla ice cream slab is caramel white chocolate dusted with hazelnuts and cookie crumbs. The vanilla ice cream slab also contains caramelised sugar pieces to give the perfect amount of crunch and flavour. 

So which end will you eat first? Waffle or choc? 

Available now at supermarkets, convenience stores and service stations for $4.50 and $9 for a multipack.